- MAC VS PC COMMERCIALS ACTORS SERIES
- MAC VS PC COMMERCIALS ACTORS MAC
- MAC VS PC COMMERCIALS ACTORS WINDOWS
We are just two people, but we'd like to hear your thoughts, too.
MAC VS PC COMMERCIALS ACTORS SERIES
MAC VS PC COMMERCIALS ACTORS MAC
Lynn: I know it made me feel like I was part of a cooler club since my parent's house had a Mac at that time. Patrick: Yes, this set the tone for Apple's approach to how it presented itself to its customers moving forward to today. It makes Apple users feel what they're supposed to feel - different and probably better than others (ha). It's sentimental, short and the copy is memorable. Lynn: This is one is my favorite Apple campaign. I love the black-and-white footage and Richard Dreyfus' narration. Patrick: Wow, this is so touching and inspiring. Patrick: I liked Hodgman since his days on "The Daily Show." So Lynn, who are you, Mac or PC? Lynn: I liked Long since his " Ed" days on NBC. I really do like how despite their differences, you like both "PC" (John Hodgman) and "Mac" (Justin Long). But over time they jumped the shark and became self-referential. Patrick: All implied ageism aside, when the ads first started to air they were funny and cute. Even if there is only a seven-year age difference between the actual actors. Lynn: Yes, but with just a sprinkle of ageism. Patrick: This builds off the "Switch" campaign, and still uses Apple's same approach to most of its campaigns: us (Apple) vs. On the flip side, it helped let everyone know what the Apple Mac was. It helped fuel a lot of Apple backlash and got parodied so much for good reason. Even though this ad had a "friendly" tone it was still kind of pretentious. Lynn: This was when Apple hit peak obnoxiousness culturally. Lynn: I am unfamiliar with that and I'm glad I missed that. She became one of the first viral celebrities before that was a thing. Patrick: Also, when this ad came out people became obsessed with Ellen Feiss, the seemingly stoned teenager in one of the ads. Now that it's the big dog though, you'd be totally obnoxious if you were praising Apple like this. Lynn: At the time, Apple was still something you had to be in-the-know about and you could get away with evangelizing. It does what "1984" did, but in a funny personal way.
MAC VS PC COMMERCIALS ACTORS WINDOWS
But in a way, Apple presents itself as the sensible underdog against the confusing dominant Windows computer. Lynn: These ads also mimicked the feeling of hearing about a product from your friend by word-of-mouth, which is the gold standard for any successful campaign, isn't it? Patrick: These are fun, light and approachable. #8: There's An App For That (February 2009) Lynn: I would have preferred sexy beach volleyball if that's the case. And this was filmed by Tony Scott, you know - the guy who made " Top Gun"! Workers shuffle off a cliff while a weird version of "Whistle While You Work" plays. In January 1985, Apple released the much darker " Lemmings" ad in the same vein. Patrick: Yeah that dystopia apparently got worse. Lynn: It was so ominous, but compared to Orwell's "1984," Apple overstated itself didn't it? Who knew that using IBM computers would lead to a dystopia? It didn't help put a Macintosh into everyone's living room. But as part of a bigger campaign, it wasn't Apple's best. Patrick: At the time, the big deal was that the ad was so original and groundbreaking, not to mention Ridley Scott directed it. I know I'm going to catch a lot of flak for that. Lynn: Being born after 1984, this commercial was presented to me as some big historical Superbowl ad. Patrick: This was back when Apple was the underdog against the Big Blue of IBM.
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